Preface
For information on how to create a Business Profile on Google, CLICK HERE.
Optimize Google Business Profile with AI
ocal search is a crucial pillar for lead generation because it allows you to reach potential leads in your immediate area that may already be in need. AI can help increase your visibility to these leads on Google with your Google Business Profile (f.k.a. Google My Business or GMB).
With AI, specifically ChatGPT and Bard, you can build and optimize your Google Business Profile. The Prompt Engineers with the Martini Mortgage Group have crafted a powerful prompt that will give access to the:
- best keywords,
- a short business description,
- an extended business description,
- and all the services you offer homebuyers and home sellers.
MARTINI MORTGAGE GROUP GOOGLE BUSINESS PROFILE PROMPT
“Your task is to help me optimize a Google Business Profile for [insert the name, the name of your company, the city and state where located, and anything else important] [TARGETLANGUAGE]. Please pretend you are the world’s best local SEO & Google Business Profile SEO expert. Please give me a list of the best Google Business Profile categories that Google currently supports that this type of business should list itself as. The next request is to give me a comma separated sentence of the 10 best local search keywords this business should try to rank for to get the most local customers that have the highest search volume in their area. None of these keywords should just be city names. Remember these keywords and use them often for the rest of my requests. You must capitalize the first letter of each word in this sentence. Title this section “The Best Target Keywords for CLIENT”. For my next request, write me a short business description that uses 5 of those target keywords. Then, for my next request please write me a 3x longer business called “Long Business Description” that is SEO optimized for this business and includes all 10 target keywords you gave me earlier. Both descriptions should end with a call to action. Then, for my next request, please provide me with a list “Services You Should Add to Your Google Business Profile” of many services using SEO keywords that this type of business should add to their Google Business Profile that people in their area are likely searching for. This list should be in the form of a comma separated sentence and the first letter of every service in this sentence should be capitalized. There should be 30 services in this comma separated sentence. 10 of the 30 should be longtail search keywords for this business.. Organize all responses in a table with headers so it looks like a grid. The business to help me with is: [PROMPT]”
NOTE: Best to use the above Prompt with GPT-4 if you have access since it is the most capable. This Prompt can also be used with Bard.
AI to Respond to 5-Star Reviews
Engaging with ALL Google reviews is essential for numerous reasons; here are some Martini Mortgage Group reasons:
- Demonstrates your concern for customers. Responding to reviews signifies to potential customers your interest in their feedback and readiness to address any issues. This can enhance trust and credibility for those considering your business.
- Boosts your online presence. Favorable reviews can amplify your online stature and increase your visibility to potential customers. Conversely, negative reviews could tarnish your reputation and hinder attracting new customers. However, by addressing negative reviews, you can assure potential customers of your seriousness in addressing their issues, indicating your commitment to a positive customer experience.
- Yields insightful feedback. Reviews can be a great source of helpful feedback about your products or services, helping you pinpoint areas for improvement. Responding to reviews also helps you better understand your customers and their expectations.
- Drives lead generation. Reviews can act as a lead-generation tool for your business. After reading positive reviews, prospective customers are more inclined to inquire further about your products or services. Responding to these reviews can prompt potential customers to reach out by providing your contact details or inviting them to explore your website.
In conclusion, engaging with Google reviews can be an effective strategy for business improvement. By demonstrating customer care, enhancing your online reputation, extracting helpful feedback, and driving lead generation, you can leverage reviews to facilitate business growth.
To help you, The Prompt Engineers with the Martini Mortgage Group have crafted a Prompt to respond to ALL Google reviews.
MARTINI MORTGAGE GROUP GOOGLE REVIEW RESPONSE PROMPT
Engaging with ALL Google reviews is essential for numerous reasons; here are some Martini Mortgage Group reasons:
- Demonstrates your concern for customers. Responding to reviews signifies to potential customers your interest in their feedback and readiness to address any issues. This can enhance trust and credibility for those considering your business.
- Boosts your online presence. Favorable reviews can amplify your online stature and increase your visibility to potential customers. Conversely, negative reviews could tarnish your reputation and hinder attracting new customers. However, by addressing negative reviews, you can assure potential customers of your seriousness in addressing their issues, indicating your commitment to a positive customer experience.
- Yields insightful feedback. Reviews can be a great source of helpful feedback about your products or services, helping you pinpoint areas for improvement. Responding to reviews also helps you better understand your customers and their expectations.
- Drives lead generation. Reviews can act as a lead-generation tool for your business. After reading positive reviews, prospective customers are more inclined to inquire further about your products or services. Responding to these reviews can prompt potential customers to reach out by providing your contact details or inviting them to explore your website.
In conclusion, engaging with Google reviews can be an effective strategy for business improvement. By demonstrating customer care, enhancing your online reputation, extracting helpful feedback, and driving lead generation, you can leverage reviews to facilitate business growth.
To help you, The Prompt Engineers with the Martini Mortgage Group have crafted a Prompt to respond to ALL Google reviews.
MARTINI MORTGAGE GROUP GOOGLE REVIEW RESPONSE PROMPT
Your task is to help me respond to an online customer review in on Google [TARGETLANGUAGE]:Please act as a very lovely and grateful person that speaks and writes in a casual, perfect [TARGETLANGUAGE]. Please give me three responses with different tones for each one to the prompt in this format (i.e., Friendly and grateful, Empathetic, Professional and courteous). Please organize the responses in a table format. In the head of each column, write me the tone you use to reply to the review. For the first response only, add a few emoticons in the response text.The customer review to help me with is:[INSERT YOUR CUSTOMER REVIEW]My company name is : [INSERT NAME OF YOUR COMPANY]The name of the customer is: [INSERT NAME OF CUSTOMER LEAVING REVIEW][VARIABLE1:The name of the customer][VARIABLE2:The name of your company]
Using AI to Create An Update
Consistency is more important than frequency when posting an update on Google Business Profile. At a minimum, the focus should be to post consistently once a week.
After consistency comes frequency, and the ideal frequency for posting will vary depending on your business goals.
The Prompt Engineers with the Martini Mortgage Group have curated a prompt that will give you 7-days of short and long-form options and a suggested image.
MARTINI MORTGAGE GROUP GOOGLE UPDATE POST PROMPT
Please act as a local SEO expert that specializes in Google Business Profiles. The first request is to consider and deploy the most important thing a business can do to optimize local SEO on Google.
The business name is: [INSERT NAME OR BUSINESS]
The business is located at: [INSERT BUSINESS ADDRESS]
The business phone number is: [INSERT BUSINESS PHONE NUMBER]
The keywords the business focuses on are: [INSERT TARGETED KEYWORDS]
The topic of the update is: [INSERT TOPIC]
The audience the business is targeting is: [INSERT TARGET AUDIENCE]
In table format, generate posts for one week (including days of the week) for “short form” caption”, “long form caption” and image. For each caption written, act as a native English speaker to create clear and concise language.
For “short form captions” – the caption should be short and to the point. The ideal length is between 150 and 300 characters. The caption should use relevant keywords people might use to search for a business like this one. Do not include hashtags in the caption, but emojis are acceptable if relevant. All captions should consist of a call to action to contact the business.
For “long form captions” – the caption should be inspiring. The ideal length should be at least 2000 characters, not more than 3500. The caption should use relevant keywords people might use to search for a business like this one. Do not include hashtags in the caption, but emojis are acceptable if appropriate. All captions should consist of a call to action to contact the business.
The image suggestion should be scroll-stopping and high-quality.
